Field Notes: The Art of Brand Precision — Dunkin’ in Elmsford

In the world of national franchises, consistency is the name of the game. When a customer sees the familiar pink and orange glow of a Dunkin’ sign, they expect a specific experience. At Signs Ink, our job is to ensure that the physical sign delivering that promise is flawless, durable, and perfectly compliant.

Recently, we had the pleasure of working with owner Jim Lash on his location in Elmsford. The mission was clear: deliver high-impact visibility that stays true to Dunkin’s corporate identity while navigating the specific sign codes of Westchester County.

The Blueprint for Visibility

This project utilized LED-illuminated channel letter signage, engineered for maximum curb appeal and night-time legibility. Unlike traditional lighting, our energy-efficient LEDs provide uniform light distribution, ensuring those iconic colors are vibrant without creating “hot spots” or excessive glare.

Technical Highlights:

• LED-Illuminated Channel Letters: Engineered for uniform light distribution and night-time legibility.
• Brand-Standard Precision: Color temperature, letter proportions, and placement strictly conform to Dunkin’s current brand standards.
• Durable Materials: We used exterior-rated materials designed for long-term performance and weather resistance.
• Secure Mounting: All elements were installed using secure methods approved per local code.

Navigating the Westchester Permit Puzzle

A great sign is only effective if it’s permitted. Every town in Westchester has its own nuances regarding allowable sign area and “light spill” into surrounding areas.

At Signs Ink, we don’t just build the sign; we manage the red tape. Early coordination with local permitting authorities in Elmsford ensured a streamlined approval process. By proactively addressing mounting criteria and illumination types, we kept the installation on schedule.

The Result: Built to Perform

The finished installation delivers exactly what Jim Lash and the Dunkin’ brand require: strong curb appeal and long-term reliability. It’s a project built to perform day and night.

How can Signs Ink illuminate your business?

Whether you are rolling out a national franchise or looking for a one-of-a-kind custom build, we bring 37 years of grit and technical expertise to the table. We’ll handle the permits, the fabrication, and the laughs along the way.

Reach out to our design team today